For the Web video phobics who expect streaming media to cannibalize TV viewing and undermine age-old business models, warm up your paranoia. The share of Web video viewers who are … Read the whole story
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story
All the recent activity at Kraft Foods finally caught my fancy this morning, quite a few days later and many dollars shorter than it … Read the whole story
Online video viewership is reaching new highs each month, presenting a perfect opportunity for media buyers to tap into the massive video audience. New … Read the whole story
In what likely is the biggest deal yet since Turner Broadcasting tried to develop an ill-fated place-based video network with McDonald's in the early … Read the whole story
The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a … Read the whole story
Is midday the best time to run advertising on mobile phones? According to the latest monthly data from Jumptap, that's when ad interaction rates … Read the whole story
Hilton Garden Inn is launching an integrated ad campaign developed to speak to today's travelers through shorthand and acronyms. With the popularity of texting … Read the whole story
There is much more video watching on iPhones than other smartphones. Futuresouce says 64% of iPhone users watch video as opposed to 32% of … Read the whole story