by Aaron Baar
The project will rely on the audience to use its own social networks to connect with Christina (once the videos start airing on July … Read the whole story
by Karlene Lukovitz
The campaign, also seen on high-visibility billboards, additionally aimed to convey a broader message to Arby's' target audience, which it describes as "balance seekers": … Read the whole story
by Gavin O'Malley
When it came to "choice-based" video ad campaigns, T-Mobile and Dirt Devil were the big brand winners during the second quarter of the year. … Read the whole story
by Karl Greenberg
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
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by Thom Forbes
Two unusual stories caught our fancy on this lethargically steamy July morn: Miguel Bustillo's "Today's Special at Wal-Mart: Something Weird" in the Wall Street … Read the whole story
COMMENTARY
by Diane Mermigas
Facebook's Skype deal exemplifies new apps and strategic alliances aimed at using the social network to create a marketing and entertainment video-sharing economy worth … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
While most new media startups have seen valuations spike, video content remain under-valued, providing investors with a considerable safety net and compelling risk-reward ratio. … Read the whole story
COMMENTARY
by Eric Franchi
I've recently been participating in a number of thought-provoking conversations on the future of digital video advertising. It's certainly a hot topic, and for … Read the whole story
COMMENTARY
by Justin Foster
Stats abound; video's growth in e-commerce is undeniable. According to eMarketer's "Video for Ecommerce" report, 73% of US retailers featured video on product pages … Read the whole story
by Karlene Lukovitz
That ad, which takes a direct jab at Coke by overtly hijacking the polar bear theme that Coke has used to drive its winter … Read the whole story
by Erik Sass
With the Latino market growing in both numbers and spending power, new media companies are popping up to help advertisers reach the burgeoning demographic. … Read the whole story
by Karl Greenberg
The campaign centers on a live scent experiment. The TV ads show Febreze being used in such public environments as hotels, and restaurants to … Read the whole story
by Karlene Lukovitz
The ad, which pulled a 670 Ace score compared to the beverage category's norm of 551, was also Coke's highest-scoring ad in the past … Read the whole story
by Karl Greenberg
Aprilia U.S.A., the U.S. marketing arm of the Italian motorcycle and scooter company owned by Piaggio, has a video tribute to the space shuttle … Read the whole story
by Karl Greenberg
The new effort, "Everything I Do Is Wrong," ostensibly appeals to the men who have to live with the women who have PMS. And … Read the whole story