VidBlog
by Steve Smith, Staff Writer
f you look at the usual demographics surrounding video viewing online, you would think much of the action is still going on in the under-55 set. After all, most of … Read the whole story
by Karl Greenberg
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The … Read the whole story
by Karl Greenberg
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
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by Wayne Friedman
Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last … Read the whole story
COMMENTARY
by Seth Haberman
As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting … Read the whole story
COMMENTARY
by Sam Vasisht
This week Netflix's announcement of pricing changes has created a stir in the industry. Netflix issued a seemingly reasonable explanation for the increase. That … Read the whole story
COMMENTARY
by Alison Provost
You'd think that viral video fever would have run its course by now. But judging by the number of marketers who continue to ask … Read the whole story
by Mark Walsh
Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last … Read the whole story
by Aaron Baar
The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. … Read the whole story