VidBlog
by Steve Smith, Staff Writer
It is hard for me to imagine a situation where a little John Cleese is not in order. Ex-Monty Pythoner Cleese was not only one of the driving forces of … Read the whole story
by Wayne Friedman
Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice … Read the whole story
by Karl Greenberg
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements … Read the whole story
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by Erik Sass
Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video … Read the whole story
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by Joe Mandese
The outlook for the U.S. ad economy has grown "incrementally cautious," according to an informal survey of some big media buyers released this morning … Read the whole story
COMMENTARY
by David Murdico
Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I'm consistently surprised … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Content is a woman, distribution is a man. In the online video arena, I've cut hundreds of deals with distribution companies. By and large, … Read the whole story
by Wayne Friedman
So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion … Read the whole story
by Aaron Baar
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials … Read the whole story
by Tanya Gazdik
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 … Read the whole story
by Laurie Sullivan
Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines … Read the whole story
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by Joe Mandese
Dentsu this morning unveiled a deal with Skype making it the exclusive display advertising partner in Japan for the Internet-based voice and video communications … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional marketers still like the idea of standardization when it comes to digital video. But standards may not be for everyone. "There is a … Read the whole story