VidBlog
It is hard for me to imagine a situation where a little John Cleese is not in order. Ex-Monty Pythoner Cleese was not only one of the driving forces of … Read the whole story
Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice … Read the whole story
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements … Read the whole story
Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video … Read the whole story
The outlook for the U.S. ad economy has grown "incrementally cautious," according to an informal survey of some big media buyers released this morning … Read the whole story
- COMMENTARY
Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I'm consistently surprised … Read the whole story
- COMMENTARY
Content is a woman, distribution is a man. In the online video arena, I've cut hundreds of deals with distribution companies. By and large, … Read the whole story
So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion … Read the whole story
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials … Read the whole story
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 … Read the whole story
Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines … Read the whole story
Dentsu this morning unveiled a deal with Skype making it the exclusive display advertising partner in Japan for the Internet-based voice and video communications … Read the whole story
- COMMENTARY
Traditional marketers still like the idea of standardization when it comes to digital video. But standards may not be for everyone. "There is a … Read the whole story
