Hulu is turning out to be one of the most wanton debutantes in recent digital M&A; history. Determined to sell itself, the TV-heavy video subscription service is being shopped around … Read the whole story
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video … Read the whole story
NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display … Read the whole story
This diatribe has a lot to do with my new iPad2. I can't understand how a device that doesn't allow the user to access … Read the whole story
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
Pushing its digital marketing clients content further, ad agency Ogilvy & Mather has formed an interactive unit, Advanced Video Practice. Robert John Davis, who … Read the whole story
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. … Read the whole story