And here's another good reason for TV networks to dislike the Internet: they just don't get a fraction of the attention here that they do on their native platform. In … Read the whole story
The billboard initiative -- active through Aug. 23 -- is clearly designed to drive more online orders, as well as bring the latest element … Read the whole story
Mobile entertainment will see near 20% average compounded growth --- with the bulk of the business coming from music -- by 2014. Estimates peg … Read the whole story
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video … Read the whole story
NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display … Read the whole story
Before YouTube, people turned to iFilm for video entertainment. While the site would occasionally publish a viral video without the written consent of the … Read the whole story
This diatribe has a lot to do with my new iPad2. I can't understand how a device that doesn't allow the user to access … Read the whole story
Speedo has launched its largest ever digital effort, which centers on a new site called the Speedo Pace Club, an experiential site where e-commerce … Read the whole story
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys and - girls who jam the massive San Diego Convention Center every year … Read the whole story
SAN DIEGO - Comic-Con hasn't become what it's become because of comic books, at least as far as the military-industrial-entertainment-media complex is concerned. It's … Read the whole story
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
Pushing its digital marketing clients content further, ad agency Ogilvy & Mather has formed an interactive unit, Advanced Video Practice. Robert John Davis, who … Read the whole story
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
"Unlike other sports where people are involved with the league or with star players, with the NCAA they're really involved with the schools and … Read the whole story
AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. … Read the whole story