by Karlene Lukovitz
The billboard initiative -- active through Aug. 23 -- is clearly designed to drive more online orders, as well as bring the latest element … Read the whole story
by Wayne Friedman
Mobile entertainment will see near 20% average compounded growth --- with the bulk of the business coming from music -- by 2014. Estimates peg … Read the whole story
by Gavin O'Malley
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
by Wayne Friedman
Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video … Read the whole story
by Wayne Friedman
NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Before YouTube, people turned to iFilm for video entertainment. While the site would occasionally publish a viral video without the written consent of the … Read the whole story
COMMENTARY
by Karen Herman
This diatribe has a lot to do with my new iPad2. I can't understand how a device that doesn't allow the user to access … Read the whole story
by Karl Greenberg
Speedo has launched its largest ever digital effort, which centers on a new site called the Speedo Pace Club, an experiential site where e-commerce … Read the whole story
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by Ed Martin
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys and - girls who jam the massive San Diego Convention Center every year … Read the whole story
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by Tom Siebert
SAN DIEGO - Comic-Con hasn't become what it's become because of comic books, at least as far as the military-industrial-entertainment-media complex is concerned. It's … Read the whole story
by Laurie Sullivan
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
by Sarah Mahoney
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
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by Wayne Friedman
Pushing its digital marketing clients content further, ad agency Ogilvy & Mather has formed an interactive unit, Advanced Video Practice. Robert John Davis, who … Read the whole story
by Aaron Baar
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
by Aaron Baar
"Unlike other sports where people are involved with the league or with star players, with the NCAA they're really involved with the schools and … Read the whole story
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by David Goetzl
AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. … Read the whole story