You have to wonder whether the TV skunk works at Google have been totally routed by the apparent dismissal of the Google TV project in the general digisphere. When the … Read the whole story
TV marketers could be seeing digital video viewership numbers in C3 ratings -- the metrics that national TV buyers use for their media buys … Read the whole story
Just as the massive adoption of Apple's iPad and powerful apps has threatened Google's open-source Web stranglehold, the just-emerging HTML5 program language will change … Read the whole story
It used to be simple. Creative agencies would make ads, media agencies would place them, and PR companies would handle corporate communications and press. … Read the whole story
Earlier this year, I went over-the-top. No, not in the way I write fill-in columns and blog posts (I topped out in that process … Read the whole story
I read with bemused interest Jason Burke's July 6 article, "Video Ad Exchanges Aren't A Silver Bullet." Burke attempted to make the case that … Read the whole story
Rovio plans to add advertisements in games running on Google's Android and Apple's iPhone operating systems, namely Angry Birds, which now counts more than … Read the whole story
The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by … Read the whole story