As the recent uprisings in the Middle East attest, the cell phone has become a powerful new player in media creation and in politics. Anyone with a smartphone anywhere in … Read the whole story
The campaign says the muscular SUV is back and not afraid to kick ass. The campaign, which also takes aim at Ford's Explorer SUV, … Read the whole story
Getting into the distribution game, Digital Broadcasting Group just opened up its platform to allow third-party publishers to syndicate and monetize its online video. … Read the whole story
While audience viewership, available content, ad inventory, and time spent are all surging, the online and mobile video industry continues to experience ownership consolidation. … Read the whole story
Many of my agency colleagues, already knee-deep in planning for 2012, have asked for advice on how to think about online video. What's interesting … Read the whole story
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-based marketing approach by playing off the candy's "Nobody's Gonna Lay a Finger … Read the whole story