At the outset, let me cop to the fact that I am too old for this. I have directly experienced only one of the three topics involved in today's blog … Read the whole story
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with video game … Read the whole story
The campaign says the muscular SUV is back and not afraid to kick ass. The campaign, which also takes aim at Ford's Explorer SUV, … Read the whole story
Getting into the distribution game, Digital Broadcasting Group just opened up its platform to allow third-party publishers to syndicate and monetize its online video. … Read the whole story
This past month, a couple of articles chronicled the diverging strategies and fates of the two traditional portals, AOL and Yahoo. If I were … Read the whole story
While audience viewership, available content, ad inventory, and time spent are all surging, the online and mobile video industry continues to experience ownership consolidation. … Read the whole story
Many of my agency colleagues, already knee-deep in planning for 2012, have asked for advice on how to think about online video. What's interesting … Read the whole story
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-based marketing approach by playing off the candy's "Nobody's Gonna Lay a Finger … Read the whole story
In an effort to improve its pre-roll capabilities, Innovid on Monday is expected to announce a partnership with video ad management and monetization platform … Read the whole story
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story