VidBlog
by Steve Smith, Staff Writer
At the outset, let me cop to the fact that I am too old for this. I have directly experienced only one of the three topics involved in today's blog … Read the whole story
by Aaron Baar
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story
by Wayne Friedman
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with video game … Read the whole story
by Karl Greenberg
The campaign says the muscular SUV is back and not afraid to kick ass. The campaign, which also takes aim at Ford's Explorer SUV, … Read the whole story
by Gavin O'Malley
Getting into the distribution game, Digital Broadcasting Group just opened up its platform to allow third-party publishers to syndicate and monetize its online video. … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This past month, a couple of articles chronicled the diverging strategies and fates of the two traditional portals, AOL and Yahoo. If I were … Read the whole story
COMMENTARY
by Bill Lederer
While audience viewership, available content, ad inventory, and time spent are all surging, the online and mobile video industry continues to experience ownership consolidation. … Read the whole story
COMMENTARY
by Brian Mandelbaum
Many of my agency colleagues, already knee-deep in planning for 2012, have asked for advice on how to think about online video. What's interesting … Read the whole story
by Karlene Lukovitz
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-based marketing approach by playing off the candy's "Nobody's Gonna Lay a Finger … Read the whole story
by Gavin O'Malley
In an effort to improve its pre-roll capabilities, Innovid on Monday is expected to announce a partnership with video ad management and monetization platform … Read the whole story
by Karl Greenberg
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story