VidBlog
Arguments about the most effective length for digital video ads and consumer tolerance for ad-to-content ratios have been going on for as long as I have been organizing panels of … Read the whole story
BMW Group Financial Services is touting its extended-vehicle protection program with a three-part series of viral videos. The central message is that the extended … Read the whole story
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with video game … Read the whole story
- COMMENTARY
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story
- COMMENTARY
This past month, a couple of articles chronicled the diverging strategies and fates of the two traditional portals, AOL and Yahoo. If I were … Read the whole story
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
In an effort to improve its pre-roll capabilities, Innovid on Monday is expected to announce a partnership with video ad management and monetization platform … Read the whole story
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
Cablevision said its ad revenues in the New York market rose 13% in the second quarter, partly due to its efforts in advanced advertising. … Read the whole story
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story
