VidBlog
by Steve Smith, Staff Writer
Arguments about the most effective length for digital video ads and consumer tolerance for ad-to-content ratios have been going on for as long as I have been organizing panels of … Read the whole story
by Karl Greenberg
BMW Group Financial Services is touting its extended-vehicle protection program with a three-part series of viral videos. The central message is that the extended … Read the whole story
by Aaron Baar
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story
by Wayne Friedman
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with video game … Read the whole story
COMMENTARY
by Philip Leigh
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This past month, a couple of articles chronicled the diverging strategies and fates of the two traditional portals, AOL and Yahoo. If I were … Read the whole story
by Sarah Mahoney
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
by Gavin O'Malley
In an effort to improve its pre-roll capabilities, Innovid on Monday is expected to announce a partnership with video ad management and monetization platform … Read the whole story
by Karl Greenberg
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
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by David Goetzl
Cablevision said its ad revenues in the New York market rose 13% in the second quarter, partly due to its efforts in advanced advertising. … Read the whole story
by Karl Greenberg
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story