VidBlog
by Steve Smith, Staff Writer
How do you find that guy who starred in the movie about the thing at the place in the other country? You know the scene, right? The hunt for just … Read the whole story
by Sarah Mahoney
The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story
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by Laurie Sullivan
Always looking for innovative technology that brands can use to interact with consumers, the GroupM company M80 will develop an offering, tapping Kontera's audience-engagement … Read the whole story
by Karl Greenberg
BMW Group Financial Services is touting its extended-vehicle protection program with a three-part series of viral videos. The central message is that the extended … Read the whole story
by David Goetzl
Discovery continues to tout its "ID" or "Investigation Discovery" network as a growth outlet. The network, by one measure, has posted a 69% increase … Read the whole story
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by Gavin O'Malley
Meredith Video Studio has quietly entered into a far-reaching agreement with digital video technology provider OneScreen. It will enable video syndication across Meredith's brand … Read the whole story
COMMENTARY
by Paul Kontonis
What do marketers know about Web video? The industry is currently measured and ranked by its platforms and networks. Youube is viewed as the … Read the whole story
COMMENTARY
by Philip Leigh
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story
by Sarah Mahoney
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
by Karl Greenberg
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
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by David Goetzl
Cablevision said its ad revenues in the New York market rose 13% in the second quarter, partly due to its efforts in advanced advertising. … Read the whole story