How do you find that guy who starred in the movie about the thing at the place in the other country? You know the scene, right? The hunt for just … Read the whole story
The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story
Always looking for innovative technology that brands can use to interact with consumers, the GroupM company M80 will develop an offering, tapping Kontera's audience-engagement … Read the whole story
BMW Group Financial Services is touting its extended-vehicle protection program with a three-part series of viral videos. The central message is that the extended … Read the whole story
Discovery continues to tout its "ID" or "Investigation Discovery" network as a growth outlet. The network, by one measure, has posted a 69% increase … Read the whole story
Meredith Video Studio has quietly entered into a far-reaching agreement with digital video technology provider OneScreen. It will enable video syndication across Meredith's brand … Read the whole story
What do marketers know about Web video? The industry is currently measured and ranked by its platforms and networks. Youube is viewed as the … Read the whole story
The rising popularity of Internet video in combination with the advent of the smartphone and tablet computer places an obscure segment of the Internet … Read the whole story
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
Cablevision said its ad revenues in the New York market rose 13% in the second quarter, partly due to its efforts in advanced advertising. … Read the whole story