VidBlog
In the post-scarcity age, the network strategy is to leverage the abundance of viewing opportunities. This year the war takes to the devices, although the networks are as fragmented as … Read the whole story
DHL is out to show business leaders that it knows the international world better than any of its competitors in a new advertising and … Read the whole story
Generation Y likes to play, but Generation X is willing to pay. Based on analyzing 1.4 billion sessions from over 20 million users, Flurry … Read the whole story
"We have such a loyal and passionate customer base that they really want to reach out to non-Stein Mart customers and get them to … Read the whole story
TV Accelerator -- launched jointly by Collective, which provides display and video advertising, and Rentrak, a multiscreen media measurement platform provider -- allows advertisers … Read the whole story
Moving quickly to the next step on the mobile video bandwagon, TV station group E.W. Scripps Co. says it will become the first TV … Read the whole story
- COMMENTARY
The conventional wisdom has been that the top three to five properties will conquer the online advertising world and all others will fade away. … Read the whole story
- COMMENTARY
In August, comScore and YouTube released the first ever YouTube partner report - something that finally provided a transparent look into the dedicated audiences … Read the whole story
- COMMENTARY
Let's put one thing behind us right away -- the integration of Internet features with the conventional television set and set-top boxes (often referred … Read the whole story
The spots use humorous real-life vignettes involving friends, family and co-workers to show that 1-800-Dentist is the best and most reliable way to find … Read the whole story
The appetite for watching video on mobile devices continues to grow. New findings from Rhythm NewMedia out this week show views of full-length TV … Read the whole story
With the 2012 model of Dodge Journey rolling into dealerships, the company is giving the vehicle its first real coming-out party with a campaign … Read the whole story
Responsys on Monday will announce the ability to tie in display advertising to its cross-channel email, mobile and social marketing platform. The company continues … Read the whole story
Out to secure its position as the Web's top video ad network, Tremor just secured an impressive $37 million in financing. The company sees … Read the whole story
Moving to even more convergent video metrics, media researcher Rentrak and digital ad network provider Collective have announced a system accounting for the extra … Read the whole story
A spot featuring the glamour-puss quarterback, shot mostly from the knees down, is scheduled to break on Monday Night Football when Brady's New England … Read the whole story
