VidBlog
by Steve Smith, Staff Writer
Longtime video destination Metacafe is exploring a new model for its curated, male-targeted content in a "Metacafe Entertainment Network" (MEN) that parses
entertainment video content into tighter, deeper niches. In … Read the whole story
by Aaron Baar
With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign … Read the whole story
by Laurie Sullivan
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing to the 23% uptick to $14.9 billion in the first half of … Read the whole story
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by Laurie Sullivan
YouTube will launch Google AdWords for video in beta on Wednesday. The tool aims to simplify online video ad campaigns and allow advertisers to … Read the whole story
by Wayne Friedman
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
COMMENTARY
by Mike Sullivan
Audiences continue to have an insatiable demand for online video content. In July, Americans had more than 6.9 billion viewing sessions for the first … Read the whole story
COMMENTARY
by Alison Provost
What's in the future for the video sector? I don't have a crystal ball, but as CEO of a company that's pioneered online editorial … Read the whole story
by Laurie Sullivan
Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company … Read the whole story
by Mark Walsh
Amazon.com officially entered the tablet race Wednesday with the long-awaited launch of its answer to Apple's dominant iPad-the Kindle Fire. The device will retail … Read the whole story
by Karlene Lukovitz
A seasonal "Got Milk?" campaign from the national Milk Processors Education Program (MilkPEP) is bringing Charlie Brown, Lucy, Snoopy and Schroeder together in a … Read the whole story
by David Goetzl
Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading … Read the whole story
by Karl Greenberg
The king of gods is back to show off his houses, his gods and goddesses and his cars. And if the latter are all … Read the whole story