VidBlog
by Gavin O'Malley, Staff Writer
What right-minded Web marketer wouldn't love something called a "click activator?" Also known as a "creative enhancement" (again, who could say no that that?!), activators are essentially creative
units for … Read the whole story
by Aaron Baar
Webroot, the Internet security firm that has made a point of making its marketing more "fun" than its competitors, is at it again with … Read the whole story
by Wayne Friedman
Media agency MagnaGlobal says over-the-top video services -- many of which can be obtained for little or no cost -- could grow to just … Read the whole story
COMMENTARY
by Paul Kontonis
Today, independent Web series creators enjoy limitless creative freedom. They have the ability to create whatever they'd like and distribute it however they'd like, … Read the whole story
by Gavin O'Malley
Marketers are demanding more online ad verification, while warming to cost-per-action ad models. Responding to both trends, video ad network BrightRoll just debuted an … Read the whole story