What right-minded Web marketer wouldn't love something called a "click activator?" Also known as a "creative enhancement" (again, who could say no that that?!), activators are essentially creative units for … Read the whole story
Webroot, the Internet security firm that has made a point of making its marketing more "fun" than its competitors, is at it again with … Read the whole story
Media agency MagnaGlobal says over-the-top video services -- many of which can be obtained for little or no cost -- could grow to just … Read the whole story
Today, independent Web series creators enjoy limitless creative freedom. They have the ability to create whatever they'd like and distribute it however they'd like, … Read the whole story
Marketers are demanding more online ad verification, while warming to cost-per-action ad models. Responding to both trends, video ad network BrightRoll just debuted an … Read the whole story