Who your friends are says a lot about you, just as an ad's client say a lot about its quality, potential, and purpose. It's telling, then, that DreamWorks relied on … Read the whole story
According to a new report from The NPD Group, the rate of kids who are playing video games is far outpacing the segment's overall … Read the whole story
Trendy as it is, it was only a matter of time before interactive-video advertising branched out beyond desktop computers. The video specialists at blurbIQ … Read the whole story
China is a huge, lucrative media marketplace. A new study by Starcom MediaVest Group, the Publicis media agency network, reveals that Chinese consumers spend … Read the whole story
Geoff Ramsey is uniquely positioned to talk about advertising and video as the CEO of eMarketer, the research and analysis firm that covers digital … Read the whole story