VidBlog
by Daisy Whitney, Op-Ed Contributor
Finding success in the Web series business is not that different from traditional Hollywood at times. Star power helps a lot. That's what digital studio Believe Entertainment Group has been … Read the whole story
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by Joe Mandese
In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison … Read the whole story
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by David Goetzl
LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in midsize markets, has launched a second-generation iPad … Read the whole story
by Mark Walsh
Incentivized downloads have proven a controversial, if widespread, method for increasing distribution of mobile applications by developers. The idea is that someone using a … Read the whole story
by Wayne Friedman
Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly big professional sports goals is coming to ABC in January. The seven-episode series,"Bud … Read the whole story
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by Joe Mandese
Specific Media, the digital marketing company that acquired MySpace.com from News Corp. for a pittance last summer, just announced a multi-year deal with Nielsen … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
A few weeks back, I participated in my first-ever olfactory intervention. I did so on behalf of a way-younger cousin, who showed up at … Read the whole story
COMMENTARY
by Paul Kontonis
How do you define a video view? The answer varies depending on who you ask. Is it once the video starts playing? Does it … Read the whole story