VidBlog
by Daisy Whitney, Op-Ed Contributor
As online video proponents - yes, I assume if you read this blog you have a stake in the online video business -it's nice to know ad dollars are rising … Read the whole story
by Gavin O'Malley
By 2016, domestic digital video ad spending will explode by over 250% from $2 billion in 2011 to $5.4 billion. The estimate, from Forrester, … Read the whole story
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by Steve McClellan
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment and activation, MediaVest USA, effective immediately. She replaces agency veteran Donna Speciale, who … Read the whole story
COMMENTARY
by Michael Shehan
Advertisers are already benefiting from RTB in video. For publishers, the challenge is how and when to respond to the call for RTB without … Read the whole story
by Wayne Friedman
The latest Nielsen report says over one-third of U.S. television homes now have four TV sets. The exposure to advertising may explain another trend: … Read the whole story
COMMENTARY
by Jason Burke
There are numerous options to help brands reach their video marketing goals, but unfortunately there is no simple way to understand the best option … Read the whole story