VidBlog
by Daisy Whitney, Op-Ed Contributor
The more tailored the ad the better the response, right? In some cases, yes. Video technology provider SundaySky has found that personalized video for its brand partners including Office Depot, … Read the whole story
by Karl Greenberg
Old Spice's effort for Red Zone body sprays is called "Smell is Power," and touts a new scent called Danger Zone. It also breaks … Read the whole story
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by Joe Mandese
Citing "at least some mild softness in branded advertising" the equity research team at influential Wall Street securities firm J.P. Morgan issued a report … Read the whole story
by Laurie Sullivan
Verizon Digital Media Services plans to make its video on demand Unicast service available in the third quarter. It will deliver individual video streams … Read the whole story
by Steve Smith
By 2015, advertising will account for 29.9% of mobile content revenues, projects eMarketer in a recent study. In fact, advertising will drive just over … Read the whole story
COMMENTARY
by Adam Singolda
In early 2011, I put some thoughts into writing about a concept I've realized in my young career, spending some years in the Israeli … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
As a reporter for an electronics trade pub, I spent several January weeks swimming in the sea of khaki trousers and diluted testosterone that … Read the whole story