VidBlog
by Daisy Whitney, Op-Ed Contributor
Ever on the hunt for ROI in online video, a number of ad technology firms are currently testing and introducing new video formats already this year. In a just-released report, … Read the whole story
by Gavin O'Malley
Ready to show publishers the data, ad network Tremor Video has purchased video analytics platform InPlay from TubeMogul. Tremor Video is integrating InPlay directly … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Revenue of the U.S. television ecosystem in 2012 will reach about $165 billion, estimates Needham & Co Analyst Laura Martin. The recently published research … Read the whole story
by Aaron Baar
The end of the video store is nigh. According to the NPD Group, consumer rentals of DVD and Blu-Ray movies fell 11% in 2011, … Read the whole story
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by Wayne Friedman
The NFL is asking for sky-high advertising dollars for the streaming video-cast of the Super Bowl to be aired on NFL and NBC sites. … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
The great thing about writing so many articles is that when I meet people, I can shut up (well, sometimes anyway), ask questions and … Read the whole story