Ever on the hunt for ROI in online video, a number of ad technology firms are currently testing and introducing new video formats already this year. In a just-released report, … Read the whole story
Ready to show publishers the data, ad network Tremor Video has purchased video analytics platform InPlay from TubeMogul. Tremor Video is integrating InPlay directly … Read the whole story
Revenue of the U.S. television ecosystem in 2012 will reach about $165 billion, estimates Needham & Co Analyst Laura Martin. The recently published research … Read the whole story
The end of the video store is nigh. According to the NPD Group, consumer rentals of DVD and Blu-Ray movies fell 11% in 2011, … Read the whole story
The NFL is asking for sky-high advertising dollars for the streaming video-cast of the Super Bowl to be aired on NFL and NBC sites. … Read the whole story
The great thing about writing so many articles is that when I meet people, I can shut up (well, sometimes anyway), ask questions and … Read the whole story