VidBlog
by Daisy Whitney, Op-Ed Contributor
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and … Read the whole story
by Karlene Lukovitz
This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a … Read the whole story
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by Gavin O'Malley
Due to "maturity," online ad revenue growth will slow in 2012, according to a new forecast from MagnaGlobal. Still, the Interpublic unit forecasts double-digit … Read the whole story
by Steve Smith
Video search and discovery engine MeFeedia launches its Kids Videos app on both iPad and Kindle Fire tablet platforms this week. The free apps … Read the whole story
COMMENTARY
by Alison Provost
If you take a good, hard look at the online video industry, it's pretty clear that the sector is maturing. The signs that online … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Wow, that's a lot of cats doing funny stuff: YouTube visitors are watching an average of four billion videos per day, according to a … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
When I last checked in on Axe, it was reveling in the silly, self-aware provocation of its marketing and making the eyes of lab … Read the whole story
COMMENTARY
by Seraj Bharwani
It's crunch time for Super Bowl 2012 advertisers. Over the next few weeks they'll be meeting to tweak, massage, and optimize their non-trivial marketing … Read the whole story