VidBlog
by Daisy Whitney, Op-Ed Contributor
Maybe it's the opera music. Maybe it's the smiling faces. It could even be the powerful image of wind power at the end. Whatever it is, this viral video ad … Read the whole story
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by Steve McClellan
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
by Karl Greenberg
Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming … Read the whole story
by Gavin O'Malley
In January 2011, Spanfeller Media Group proudly launched a pretty, new food site, The Daily Meal. Over a year later, SMG is finishing what … Read the whole story
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by David Goetzl
The Association of National Advertisers announced an industry transition from the "current analog commercial slate into a digital one," ending a 30-year-old industry practice … Read the whole story
by Aaron Baar
According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having … Read the whole story
COMMENTARY
by Daryl McNutt
Traditional TV advertisers are looking to make online video a more integrated part of their overall media plans, and for good reason. A recent … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
There's a reason most "funny" videos promoting professional-services firms don't push into the triple-digits in YouTube views, much less go viral: they're all the … Read the whole story