C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy … Read the whole story

In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced … Read the whole story

In anticipation of the imminent passing of my current jalopy, I recently test-drove a few cars. While I relished the consequence-free fiddling with seats … Read the whole story

Noting that there now are hundreds of metrics for measuring and defining the behavior of consumers sharing brand-related content online - 90 from Facebook … Read the whole story

According to statistics from online ad server YuMe, the CPG (consumer packaged goods) category was the top online spender of 2011, making up 24% … Read the whole story