Video Daily
Tuesday, February 21, 2012
  • John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics

    C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy ... Read the whole story

  • Visible Measures Gains Visibility: Gets Audited, Accredited By MRC

    In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced ... Read the whole story

  • Mitsubishi's "Ride the Storm" Rides the Line of Safety

    In anticipation of the imminent passing of my current jalopy, I recently test-drove a few cars. While I relished the consequence-free fiddling with seats ... Read the whole story

  • The Metrics Arms Race

    Noting that there now are hundreds of metrics for measuring and defining the behavior of consumers sharing brand-related content online - 90 from Facebook ... Read the whole story

  • CPG Tops Video Ad Spend

    According to statistics from online ad server YuMe, the CPG (consumer packaged goods) category was the top online spender of 2011, making up 24% ... Read the whole story