Call me a skeptic. (I'm a reporter. We're supposed to be skeptics). But yeah, I'm skeptical of digital upfronts. This week has brought two digital video announcements tied to the … Read the whole story
Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically … Read the whole story
As the importance of new content-business-models increases, so, too do TV and digital distribution deals that push continued convergence across platforms. Original content deals … Read the whole story
To the uninitiated brand marketer, the term demand-side platform, or DSP, can be very intimidating. When one ventures into the nascent world of video … Read the whole story