VidBlog
by Daisy Whitney, Op-Ed Contributor
The number of online video ads viewed by Web consumers doubled year over year. In February, Americans saw 7.5 billion video ads, according to comScore's just-released February online video figures. … Read the whole story
by Sarah Mahoney
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In terms of advertising verticals, auto, consumer electronics, and travel are most bullish on digital video advertising, while categories like beauty and toiletries lag … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Advertiser Perceptions asked marketers and agencies what the most important factors driving the adoption -- or preventing further adoption -- of digital video were, and found that … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Contrary to conventional wisdom, "The vast majority of digital video ad dollars are not coming from TV," according to Randy Cohen of Advertiser Perceptions, … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
By suing Facebook for patent infringement, Yahoo is either seeking a cash settlement or some form of equity in pre-IPO Facebook, as it did … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
For more marketers to adopt digital video advertising, ROI and standardization of measurement are the most important obstacles to the further adoption of digital … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Randy Cohen, president and CEO of Advertiser Perceptions, started off his presentation on digital video with a clip from "Video Killed the Radio Star," … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
55% of marketeres plan to increase spending on digtial video advertising in the next year, according to Randy Cohen of Advertiser Perceptions, and many … Read the whole story