VidBlog
by Daisy Whitney, Op-Ed Contributor
Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and "My Big Redneck Vacation."
The network … Read the whole story
by Karl Greenberg
Progressive Insurance is using Flo, the proprietress of the fictive insurance store, to go social about "The Best Day Ever." The campaign involves a … Read the whole story
COMMENTARY
by Srini Dharmaji
According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
The single most tone-deaf marketing campaign in recent history commences, in any number of commercials that have wallpapered TV coverage of the 2012 NCAA … Read the whole story