VidBlog
by Daisy Whitney, Op-Ed Contributor
Skippable ads are all the rage, and now the Interactive Advertising Bureau is jumping on the bandwagon. The standards body has codified online video ad-skipping, which might seem counterintuitive to … Read the whole story
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by Gavin O'Malley
Recognizing the rising prominence of online video, the Interactive Advertising Bureau has introduced updated specifications for marketers to improve their streaming media strategies. One … Read the whole story
COMMENTARY
by Neil Perry
Marketers and agencies from around the country have recently been exposed to some new findings in the world of video, thanks largely to Nielsen. … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Okay, here's a new one. To give a needed boost to its 3DS gaming system, Nintendo has shot a viral-video-with-two-capital-Vs that knows it's a … Read the whole story