VidBlog
by Daisy Whitney, Op-Ed Contributor
Most online video viewers are watching in-stream video ads to completion. That's the finding of a new report from campaign management platform MediaMind that analyzed about 1 million impressions and … Read the whole story
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by Gavin O'Malley
Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. Advertisers should … Read the whole story
by Karlene Lukovitz
Naturally, viewers of the Denny's videos are given tools to readily share them on Facebook and Twitter (as well as by email, if there … Read the whole story
by Mark Walsh
Video crowdsourced company Poptent is building on that model by launching its own video production unit that taps its most talented producers to create … Read the whole story
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by Thom Forbes
It's a subject not openly spoken about in friendly poker games, slow-pitch softball dugouts or at your friendly, neighborhood gazillion-beers-on-tap joint but I can … Read the whole story
COMMENTARY
by Daryl McNutt
Traditional TV dayparting -- the practice of determining the most effective time of day for ads to play -- is being redefined by digital … Read the whole story
COMMENTARY
by Mark Trefgarne
Roughly 179 million U.S. viewers watched more than 38 billion videos this past February, according to comScore, which should leave no surprise that video … Read the whole story