Most online video viewers are watching in-stream video ads to completion. That's the finding of a new report from campaign management platform MediaMind that analyzed about 1 million impressions and … Read the whole story
Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. Advertisers should … Read the whole story
Naturally, viewers of the Denny's videos are given tools to readily share them on Facebook and Twitter (as well as by email, if there … Read the whole story
Video crowdsourced company Poptent is building on that model by launching its own video production unit that taps its most talented producers to create … Read the whole story
It's a subject not openly spoken about in friendly poker games, slow-pitch softball dugouts or at your friendly, neighborhood gazillion-beers-on-tap joint but I can … Read the whole story
Traditional TV dayparting -- the practice of determining the most effective time of day for ads to play -- is being redefined by digital … Read the whole story
Roughly 179 million U.S. viewers watched more than 38 billion videos this past February, according to comScore, which should leave no surprise that video … Read the whole story