VidBlog
by Daisy Whitney, Op-Ed Contributor
The latest race for improvement in online video tools for advertising seems to lie in online ad verification. The last week alone has brought news from two prominent online video … Read the whole story
by Aaron Baar
In a new set of commercials set to begin airing this week, Carly is shown going through her closet, discarding magenta dress after magenta … Read the whole story
by David Goetzl
AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will … Read the whole story
by Steve Smith
In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
We've all seen "the slides": the ones where former Morgan Stanley analyst and current Kleiner Perkins venture capitalist Mary Meeker tells us that mobile … Read the whole story