VidBlog
by Daisy Whitney, Op-Ed Contributor
How can choice influence ad effectiveness? Blip said that about 40% of pre-roll ads delivered against its videos are now choice-based and that these ads perform, on average, 36% better … Read the whole story
by Aaron Baar
In a new set of commercials set to begin airing this week, Carly is shown going through her closet, discarding magenta dress after magenta … Read the whole story
by Gavin O'Malley
"Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It's a "tremendous time of transformation ... and Hulu is the catalyst for … Read the whole story
by David Goetzl
AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will … Read the whole story
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by Ross Fadner
The series, which is directed by Gilly Barnes, will run on several platforms, notably AOL and its Huffington Post property, as well as SHFT.com, … Read the whole story
by Steve Smith
In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen … Read the whole story
COMMENTARY
by Ross Fadner
This Thursday edition of VideoDaily Roundup has a distinct television bent to it. First up, Google's GRP: the search giant's latest pitch to attract … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
We've all seen "the slides": the ones where former Morgan Stanley analyst and current Kleiner Perkins venture capitalist Mary Meeker tells us that mobile … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I don't attend as many concerts as I once did, because I'm old and have come to believe that life is best lived on … Read the whole story