Through March of this year, an average of 80% of abandonment occurred within the first half of the ads, according to new research from … Read the whole story

In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story

Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio … Read the whole story

Comcast has launched "Skype on Xfinity," which allows video-calling on the TV screen. The opportunity is available in Boston and Seattle and ticketed for … Read the whole story

Time Warner Cable this week added Viacom and HBO Go content to its TV Everywhere services. Comcast on Friday said it was scrapping its … Read the whole story

Video search engine blinkx on Friday reported a full-year revenue increase of 73 percent year-over-year, thanks to increased demand for video on smartphones and … Read the whole story

I'm not sure whether to be flattered or creeped out that Pepsi's sponsored messages pop up in my... is "tweetline" the right word for … Read the whole story

Some full discloser to kick off OMMA Video: Conference MC and MediaPost columnist Catharine Taylor doesn't give a "you know what" about a digital … Read the whole story

A month after the fact, what do industry insiders think of AOL's decision to offer TV-style guarantees on audience delivery for its video ads? … Read the whole story

Starting off the "Feeding the Beast" panel at OMMA Video, Alison Provost, CEO of Touchstorm, took a shot at brands in regards to the … Read the whole story

Big news coming out of OMMA Video?! Presently onstage is Machinima CEO Allen DeBevoise. (If you're not familiar, Machinima viewers watched over 1.6 Billion … Read the whole story

It's confession time at OMMA Video. Kenneth Lagana, SVP of Entertainment and Lifestyle at CBS Interactive, is telling the story of an agency exec … Read the whole story

Just so we're clear, the entire ad industry -- or, at least, everyone on the afternoon OMMA panel, "Feeding the Beast: How Advertisers Can … Read the whole story

Forget the NewFronts. Under Terry Semel's (well-compensated) stewardship, Yahoo was putting on Web-centric upfronts years ago (2007), according to Beth Lawrence, former Yahoo-ite, and … Read the whole story

At today's OMMA Video conference, the panelists have been hesitant to warmly welcome online GRPs. AOL's recent TV-style GRP measurement system was innovative, but … Read the whole story

At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.com, asked his panelists to predict the future of television and online videos. … Read the whole story

Word on the street is that this year's digital upfronts, or "newfronts," could end up creating $100 million to a billion dollars in business. … Read the whole story

AOL recently launched its "On Network" initiative, which put its entire video cache under one umbrella -- "curated" into 14 channels -- so marketers … Read the whole story

Speaking at the OMMA Video conference, Viacom Media Networks' EVP/CRO Colleen Rush identified three categories that draw people in to social TV: the ability … Read the whole story

Tim Hanlon, CEO & Managing Director of strategic consulting firm The Vertere Group, is a natural salesman. Pitching his late-afternoon panel, "Online vs. Offline/Buyer … Read the whole story

Aaaaannd, we're back to AOL's recent decision to offer TV-style guarantees on audience delivery for its video ads. (Employing a new Nielsen ratings stream, … Read the whole story

That's what Gary Reisman, Principal & Owner of NewMediaMetrics, believes. When asked by panel moderator Tim Hanlon, CEO & Managing Director of the Vertere … Read the whole story