With the Olympics just around the corner, brand marketers will be looking for ways to leverage their marketing for the Games and to boost their ad buys with social components, … Read the whole story
As YouTube seeks to attract more premium video content and stronger engagement with its videos, the Google-owned site is having difficulty keeping its huge … Read the whole story
This year, the tourism industry has a new hero: Gov. Dannel P. "Dan" Malloy, who's made good on a 2010 election campaign promise by … Read the whole story
Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience … Read the whole story
When paired with strong audience targeting, the CPE model can be extremely powerful in comparison to traditional banner ads. Even better, advertisers pay only … Read the whole story
Not quite a year after Hurricane Irene pulverized the Green Mountain state, Vermont is sharpening its summer tourism efforts, with a "Why Vermont?" campaign … Read the whole story
Last week Machinima confirmed that it had raised a $35 million round of financing, making it the most heavily funded online video content company, … Read the whole story