The addition of display ads and social media features to mobile video can boost the effectiveness and engagement of a mobile marketing buy. That's the finding of an analysis of … Read the whole story
Google introduced publisher metrics and benchmark data identifying trends in display advertising to answer questions behind industry assumptions on real-time bidding, mobile, video, display … Read the whole story
In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect … Read the whole story
Longer Internet video viewing -- particularly that of full-length TV shows -- continues to climb at the expense of short-form video content. Share of … Read the whole story
New findings from Rhythm NewMedia suggest that people like watching video better on tablets than smartphones -- although given smartphones' popularity, they still account … Read the whole story
Apple, Inc. may be readying a new Internet-powered television product, according to reports coming out of China on Monday. On Tuesday, Apple CEO Tim … Read the whole story
A French court dismissed a copyright lawsuit against YouTube on Tuesday, deeming the Google-owned video-sharing site's processes for removing copyrighted material uploaded to the … Read the whole story
The video world is getting crazier by the minute. Publishers that sell their own video traffic generate $20 - $60 CPM and climbing, compared … Read the whole story
My work-from-home/Internet-shut-in equivalent of a cigarette break is Puddin', a minute-long "live action single panel comic" (their description, not mine) that appears every schoolday … Read the whole story