VidBlog
by Daisy Whitney, Op-Ed Contributor
Brands and marketers are digging the effectiveness of online video buys and they plan to ante up for more cross-platform buys this year, including those on tablets, according to ad … Read the whole story
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by Ross Fadner
Increasingly, C-level media execs are publicly expressing their frustration with the slow rollout of TV Everywhere services by multichannel pay-TV operators. Read the whole story
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by Gavin O'Malley
By any measure, video is commanding an ever-greater share of online ad dollars. eMarketer predicts video ad spending to increase by 40%, this year, … Read the whole story
by Wayne Friedman
Electronic program guide company Rovi Corp. is kick-starting a media research tool for media agencies and advertisers to measure TV advertising buys on its … Read the whole story
by Karlene Lukovitz
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
Content owners and distributors are doing their best to make sports content more readily accessible across digital platforms, with major events like the Super … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I'm a veritable whirlwind of creative ambition. Why, at breakfast the other day I spruced up a drab grey t-shirt with several fun streaks … Read the whole story