TV Everywhere has not entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led efforts such as HBO Go, which just added … Read the whole story
Netflix's formal announcement last week that it is creating a content delivery network signals a massive change in the way video and other bandwidth-hogging … Read the whole story
Analytics firms working in the social TV space continue to market their methods, each with a secret sauce. That proprietary mix can vary in … Read the whole story
Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United States. As comScore … Read the whole story
It may soon be the end of TV as we know it. But how will we know when it happens? We'll need a commercial … Read the whole story
The Pac-12 networks will have a TV Everywhere-style offering starting when the venture kicks off this August. Through authentication technology, subscribers will be able … Read the whole story
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth," satirizes the tried-and-true public service announcement approach of celebrities delivering personal appeals … Read the whole story