VidBlog
by Daisy Whitney, Op-Ed Contributor
While the total audience for online video has remained steady over the last year, engagement in online video has grown significantly in that time. However, the number of ads relative … Read the whole story
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by Ross Fadner
Microsoft Corp. is launching a new line of interactive TV ads that will be shown on Internet-connected Xbox 360 consoles starting this fall. According … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Q1 Global Video Index Report from Ooyala, Long-form content, videos longer than 10 minutes, accounted for half the total time people … Read the whole story
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by Ross Fadner
YouTube may soon begin charging a subscription fee for some of its video content -- a move that Google's Salar Kamangar, senior vice president, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Last week, in a now-(in)famous column -- "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse" -- Business Insider's … Read the whole story
by Wayne Friedman
What's the real threat to broadcasters from over-the-top services like Aereo? Very little, according to a report from Barclays Capital. Dropping cable still means … Read the whole story
COMMENTARY
by Eric Korsh
The most successful brands in content marketing are the ones who use their expertise to help consumers in their daily lives -- feeding their … Read the whole story
by Wayne Friedman
Moving further into the TV authenticated world, Disney/ABC Television announced new elements of its wide-ranging programming deal with Comcast: the launch of new mobile … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I first watched "Let's Go 2012," the first volley in the second wave of Shell's ongoing we-are-environmentally-responsible-no-really-we-totally-are-ask-anyone brand campaign, with the sound off. This … Read the whole story
by Karl Greenberg
Hidden Valley is in a bottle battle royal against ketchup in a new campaign on digital channel BuzzFeed. The effort touts a new formulation … Read the whole story
by Steve Smith
Mike Owen, who once ran the 40-person New York office selling Apple's iAds, lands as CRO for mobile video ad company AdColony. Now he … Read the whole story