One of the newest business case uses of video is for recruiting and job interviewing. With tech startups like Ovia and enRecruit offering technological platforms for companies to implement video … Read the whole story
Several high-profile brands including Virgin Media, BT and O2 have inadvertently bought advertising placed in front of neo-Nazi content on Google's video-sharing site YouTube. Read the whole story
Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. Read the whole story
Adap.tv is expected to debut a new tool on Thursday designed to give buyers greater visibility into campaign results -- before running a single … Read the whole story
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after … Read the whole story
For those enterprises still receiving substantial cash from the traditional television business model there is no need to question the issue of bundling - … Read the whole story
After watching "Clean Break," a Schick-backed series in which a pair of outdoor adventurists embark on outdoor adventures, I'm supposed to feel something, man. … Read the whole story
Well, not exactly, but Procter & Gamble is wrapping its entire content marketing strategy surrounding its sponsorship of the Olympic Games, but tweaking its … Read the whole story