VidBlog
by Daisy Whitney, Op-Ed Contributor
Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does the money actually work? Are consumers … Read the whole story
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by Gavin O'Malley
The majority of video ads are being delivered within large player environments. Nearly 88% of all ads streamed in the first quarter were fully … Read the whole story
COMMENTARY
by Karen Herman
A few weeks ago, Wellesley High teacher David McCullough gave a much-discussed commencement speech that went viral. McCullough didn't say anything earth-shattering, but did … Read the whole story
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by Ross Fadner
Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as … Read the whole story
by Aaron Baar
"It started out as a novelty, but actually watching paid content on a mobile device was a new idea," Frank Perazzini, director of telecommunications … Read the whole story
by Mark Walsh
The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal … Read the whole story
by Wendy Davis
A federal judge has refused to dismiss a lawsuit alleging that Netflix violates the Americans with Disabilities Act by failing to provide closed captioning … Read the whole story
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by Ross Fadner
Longtime Netflix bear, analyst Tony Wible of Janney Capital, on Monday lifted his rating on the streaming content provider's shares from Sell to Neutral, … Read the whole story
by Karlene Lukovitz
From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring … Read the whole story