VidBlog
by Daisy Whitney, Op-Ed Contributor
Online video advertising is a powerful tool to boost the reach and effectiveness of a TV campaign, according to a comScore report on cross-media marketing. If an advertiser allocates 90% … Read the whole story
-
by Ross Fadner
YouTube executives say the video-sharing site's redesign is paying off, as some 10 million more hours of video are watched each day than before … Read the whole story
by Steve McClellan
Unilever has awarded its global communications planning assignment to Omnicom's PHD after a review, according to sources. The company spends more than $6 billion … Read the whole story
by Mark Walsh
Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter … Read the whole story
-
by Mark Walsh
Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, teamed for a study that found the spread of connected devices … Read the whole story
by Gavin O'Malley
Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will … Read the whole story
-
by Gavin O'Malley
Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Slow Ice Cream Sandwich (ICS) adoption rates have application developers scratching their heads wondering how Google plans to get more people on to the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC will probably lose money on the 2012 London Summer Olympics. But don't worry. It might only be $100 million in red ink, after … Read the whole story