When planning a recent international trip with my daughter, I was faced with a first-world problem: should I download a season of "My Little Pony" to the Amazon Kindle Fire … Read the whole story
The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in … Read the whole story
In the continued quest for a bigger share of television ad budgets, digital media companies put a lot of time and effort into this … Read the whole story
A new study from Omnicom's OMD concludes that the average content posting by an advertiser on a Facebook page has a surprisingly low shelf … Read the whole story
One of the underdiscussed aspects of the viral-superclip era is how it has given rise to what one might call brand delusion. In the … Read the whole story
According to Bonin Bough, VP of global media and consumer engagement for Kraft Foods, the digital media execs inside brands that are having the … Read the whole story
NBC will probably lose money on the 2012 London Summer Olympics. But don't worry. It might only be $100 million in red ink, after … Read the whole story
Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will … Read the whole story