Interactive overlays can often significantly increase the amount of time viewers spend with an ad and with the brand. That helps in particular when raising awareness for a cause, as … Read the whole story
As it seeks to expand overseas, Vevo, the online music video company owned by Universal Music Group, Sony Music and Abu Dhabi Media, is … Read the whole story
Showing just how far the industry has come, Warner Bros. unit Warner Premiere is about to debut "H+ The Digital Series" -- a live-action … Read the whole story
The "Welcome to Rekall" sweepstakes features a dedicated Web site through which people can use their Facebook profiles to receive a personalized video detailing … Read the whole story
While there was naturally an element of truth in Dangerfield's "no respect" persona, obviously over time Dangerfield did command respect. He wasn't the loser … Read the whole story
What a superb week for networks seeking to build stronger online streaming businesses. There were indications on both the content and distribution fronts that … Read the whole story
According to Leichtman Research Group (LRG), 87% of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe … Read the whole story