VidBlog
by Daisy Whitney, Op-Ed Contributor
I love numbers. I love statistics. I love any and all benchmarks for online video. Digital advertising is a business that's differentiated by its ability to adroitly measure virtually any … Read the whole story
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by Ross Fadner
Increasingly, it looks like the television and online video industries are on a collision course, as broadcasters continue to battle with pay TV providers … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
With online video advertising expected to grow by 40% in comparison to last year, topping $3.1 billion in 2012 (according to eMarketer forecasts), advertisers … Read the whole story
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by Ross Fadner
Vevo founder Doug Morris, the CEO of Sony Music Entertainment, has warned Google to sweeten the deal between YouTube and Vevo, or the online … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
May I make a modest proposal? Let's do away with the notion of "Internet exclusive" in reference to marketing leftovers slopped on the web. … Read the whole story
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by David Goetzl
The major broadcast networks lost a round in their efforts to shutter the Aereo service on copyright infringement grounds. A federal judge denied their … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
As consumers of Internet marketing dreck, we've reached a point where, at least in theory, nothing sounds too stupid or outlandish. Save for peppering … Read the whole story
by Karlene Lukovitz
Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way … Read the whole story
by Gavin O'Malley
As its bold brand name suggests, Trojan has never been shy about marketing its condoms. Bringing that approach online, Trojan Brand Condoms has partnered … Read the whole story