VidBlog
by Daisy Whitney, Op-Ed Contributor
If the Interactive Advertising Bureau has its way, then the majority of video ads on the Web will include interactive features in a few years. But how effective is interactivity … Read the whole story
by Laurie Sullivan
Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk … Read the whole story
by Aaron Baar
More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an … Read the whole story
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by Joe Mandese
As part of a broader initiative to create some structure around one of the television industry most developed, but least utilized advertising opportunities, MPG's … Read the whole story
by Gavin O'Malley
While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws … Read the whole story
by Karlene Lukovitz
The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What happened to appointment television? Some say your DVR, laptop, and tablet now make all the appointments. But Paul Lee, president of ABC Entertainment, … Read the whole story
COMMENTARY
by Ted May
More people are consuming more video in more places and on more devices. So what's the problem? The problem is that as television viewing … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Dear social media gurus, I get it: if you ran NBC, you'd program the Olympics differently, everything would be live on television and online, … Read the whole story