VidBlog
by Daisy Whitney, Op-Ed Contributor
Tablets and TVs go hand in hand, but in ways that may surprise marketers and networks. Tablet owners are twice as likely as smartphone owners to watch full episodes of … Read the whole story
by Laurie Sullivan
Attempting to make online video ad buying similar to television, Affine Systems rebranded to SET and introduced methods and technology for contextual targeting. In … Read the whole story
by Karlene Lukovitz
In that ad, the relentlessly friendly and upbeat brand character Buzz flies from city to city with the news that Honey Nut is America's … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I think the media, the Internet, the Emmy voters, the State Department paper-pusher in charge of ambassador appointments, and the global academic community -- … Read the whole story
by David Goetzl
BlackArrow hopes to gain a toehold in addressable advertising. The company's new Subscriber Information Service allows cable and other pay-TV operators to deliver targeted … Read the whole story
by Mark Walsh
Smartphones and tablets are taking over the Wi-Fi airwaves. The mobile devices accounted for more than half (52%) of Wi-Fi use in the second … Read the whole story