VidBlog
by Daisy Whitney, Op-Ed Contributor
While plenty of consumers make purchases using smartphones and tablets, very few do so immediately after seeing a TV ad, says research firm Interpret LLC. This gap represents an opportunity … Read the whole story
by Wayne Friedman
NBC has been pulling in an average of 31.5 million unique viewers on laptop/computer use versus 29.1 million uniques at the Beijing Games. NBC … Read the whole story
COMMENTARY
by
Few words are more popular in the media and advertising worlds than "premium." When referencing content, in particular video content, everyone claims to be … Read the whole story
by Steve Smith
Mobile access to NBC's Olympics coverage has been impressive, with more than 6 million app downloads and 4.6 million mobile site visitors. But video … Read the whole story
COMMENTARY
by Katie Kuhn
The London 2012 Olympics are being called the first "social Olympics," and sponsors are approaching their role in a different way -- through transmedia … Read the whole story
by Wendy Davis
Blockbuster will revise its record-keeping practices in order to settle a class-action lawsuit accusing it of violating a federal video privacy law, court records … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
As I've noted before, my main problem with cats is that they have targeted me for brutal death by allergy. Which is why I'm … Read the whole story
-
by Ross Fadner
Most marketer and agency executives anticipate increasing their digital video advertising spend this year, according to a new study from Advertiser Perceptions -- and … Read the whole story