VidBlog
While plenty of consumers make purchases using smartphones and tablets, very few do so immediately after seeing a TV ad, says research firm Interpret LLC. This gap represents an opportunity … Read the whole story
NBC has been pulling in an average of 31.5 million unique viewers on laptop/computer use versus 29.1 million uniques at the Beijing Games. NBC … Read the whole story
- COMMENTARY
Few words are more popular in the media and advertising worlds than "premium." When referencing content, in particular video content, everyone claims to be … Read the whole story
Mobile access to NBC's Olympics coverage has been impressive, with more than 6 million app downloads and 4.6 million mobile site visitors. But video … Read the whole story
- COMMENTARY
The London 2012 Olympics are being called the first "social Olympics," and sponsors are approaching their role in a different way -- through transmedia … Read the whole story
Blockbuster will revise its record-keeping practices in order to settle a class-action lawsuit accusing it of violating a federal video privacy law, court records … Read the whole story
- COMMENTARY
As I've noted before, my main problem with cats is that they have targeted me for brutal death by allergy. Which is why I'm … Read the whole story
Most marketer and agency executives anticipate increasing their digital video advertising spend this year, according to a new study from Advertiser Perceptions -- and … Read the whole story
