VidBlog
by Daisy Whitney, Op-Ed Contributor
Think you're seeing more ads in TV shows online? You are. Are they stopping you from watching the show? No, they're not. The average number of video ads in digital … Read the whole story
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by Ross Fadner
You're not alone if you're wondering why Apple is dropping its YouTube app from forthcoming versions of iOS, Apple's mobile operating system. Predictably, neither … Read the whole story
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by Ross Fadner
AwesomenessTV, one of the new channels launched this summer as part of YouTube's 100 channels initiative, has secured $3.5 million in funding from a … Read the whole story
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by David Goetzl
Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and … Read the whole story
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by Tanya Gazdik
Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. Read the whole story
by Steve McClellan
New research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Alcohol marketing featuring an aspirational or mirth-radiating mascot is like a ham featuring a triple-swabbed raspberry glaze: It works, man, it just does. The … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Nielsen study, Americans spend 35 hours each week watching content across screens, and 94% of that is still on a … Read the whole story