YouTube on Wednesday began offering its TrueView in-stream ad format -- which allows consumers to skip in-stream pre-roll ads and only charges advertisers for … Read the whole story

My last article article focused on the challenge presented by the collapse of the long-established conventions for programming and promoting linear television in the … Read the whole story

Mark Zuckerberg is yet to reveal to his investors his strategy to generate meaningful revenue from mobile traffic. Facebook's monetization challenge is unique, as … Read the whole story

Connected TVs are growing -- 30% of Internet-connected households have some form. And connected TV consumers prefer ad-supported content to paid, ad-free content. Read the whole story

There's war being waged in the shadows, and for once it doesn't involve CIA operatives funneling arms to quasi-militias in unstable Latin America outposts. … Read the whole story